Advertising is Broken
We are Fixing it
We revolutionize advertising by seamlessly integrating virtual products into video content, offering a groundbreaking approach to brand visibility.
81%
of viewers skip pre-roll ads or have ad-blockers. Are you wasting your advertising money?
Technical overview
Simple & Seamless process
Adspective is redefining advertising for OTTs, media houses, and content owners by seamlessly integrating brand messaging into your content, enhancing viewer engagement without disrupting the viewing experience.
Analyze
It all start with having the right video content. New or old, there is always space for VPP.
Scan & Score
Adspective uses AI technology to discover the right place, time, and the right tone to include virtual products.
Display & Customize
Virtual products are added and customised for the scene, delivering a unique advertising experience that can be personalised to different demographics
Business benefits
Rewriting the Rules of
Product Placement
Advertising through Virtual Product Placement has up to 60% better results than traditional pre rolls Ads and delivers a clear and improved ROI
Adspective provides the most complete solution including video and sentiment analysis, Virtual Product inclusion, dynamic adjustment for different markets and brands.
Open a new layer of revenue through Virtual Product Placement into your existing video and content catalogue. With Adspective you can customize and expand your placement offer.
99% of viewers report a positive or neutral reaction to VPP vs 47% hating pre roll TV Ads. Deliver what your audience wants and enjoys, without the intrusion of traditional advertising.
63% of people will feel the urge of buying a product because they saw it on their favorite TV show. Deliver measurable results by including VPP in your marketing strategy.
Making a Difference
Why Adspective?
Check our blog and latest news
Why Movies Change by Country?
Movies adapt to different cultures, tweaking scenes to feel more relevant to local audiences. What if advertising worked the same way? With Dynamic Virtual Product Placement (DVPP), brands can seamlessly insert personalized, region-specific product placements into content after production, ensuring ads are engaging, non-disruptive, and culturally relevant, just like localized films.
Behind The TikTok Ban
TikTok, the app that redefined social media, is now the center of a heated geopolitical battle. From national security concerns to AdTech disruptions, the stakes are higher than ever. With Trump back in the White House, the ban’s implications on privacy, politics, and power are profound. This article explores the reasons behind the ban, its impact on digital advertising, and the broader consequences for social media platforms worldwide.
Virtual Dreams: Exploring AI Themes in Film
Explore how iconic films like “Blade Runner,” “Ex Machina,” and “Her” portray artificial intelligence. From sentient robots to emotional AI companions, these cinematic masterpieces challenge our understanding of humanity, technology, and the future of intelligent machines. Discover the key themes that have captivated audiences and sparked debates about AI’s role in our lives.
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