We are Adspective
Advertising beyond
boundaries
We revolutionize advertising by seamlessly integrating virtual products into video content, offering a groundbreaking approach to brand visibility.
99%
of viewers self-reported a neutral or positive viewing experience during shows that contained placements
Technical overview
Simple & Seamless process
Adspective is redefining advertising for OTTs, media houses, and content owners by seamlessly integrating brand messaging into your content, enhancing viewer engagement without disrupting the viewing experience.
Analyze
It all start with having the right video content. New or old, there is always space for VPP.
Scan & Score
Adspective uses AI technology to discover the right place, time, and the right tone to include virtual products.
Display & Customize
Virtual products are added and customised for the scene, delivering a unique advertising experience that can be personalised to different demographics
Business benefits
Rewriting the Rules of
Product Placement
Advertising through Virtual Product Placement has up to 60% better results than traditional pre rolls Ads and delivers a clear and improved ROI
Adspective provides the most complete solution including video and sentiment analysis, Virtual Product inclusion, dynamic adjustment for different markets and brands.
Open a new layer of revenue through Virtual Product Placement into your existing video and content catalogue. With Adspective you can customize and expand your placement offer.
99% of viewers report a positive or neutral reaction to VPP vs 47% hating pre roll TV Ads. Deliver what your audience wants and enjoys, without the intrusion of traditional advertising.
63% of people will feel the urge of buying a product because they saw it on their favorite TV show. Deliver measurable results by including VPP in your marketing strategy.
Making a Difference
Why Adspective?
Check our blog and latest news
Virtual Dreams: Exploring AI Themes in Film
Explore how iconic films like “Blade Runner,” “Ex Machina,” and “Her” portray artificial intelligence. From sentient robots to emotional AI companions, these cinematic masterpieces challenge our understanding of humanity, technology, and the future of intelligent machines. Discover the key themes that have captivated audiences and sparked debates about AI’s role in our lives.
How Brands Sneak into Your Favorite Animated Movies
In the magical world of animated films, brands like Nike, Apple, and Ferrari are more than background props—they’re part of the story. From Miles Morales’ iconic Air Jordans in Spider-Man: Into the Spider-Verse to Ferrari’s sleek cameo in Cars, discover how brands are blending into animated adventures, subtly shaping culture and leaving lasting impressions on audiences.
Grateful Ads: The Best Thanksgiving Commercials
Dive into the world of Thanksgiving commercials that capture the essence of the holiday. From Coca-Cola’s heartfelt “thank you” surprises to Publix’s emotional family gathering and Red Bull’s humorous twist on tradition, these ads highlight the warmth, togetherness, and humor of Thanksgiving. Join us as we explore how brands bring the holiday spirit to life, one creative ad at a time.
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