What is your role at Adspective and the projects you’ve been working on recently? 

I’ve been with Adspective for almost a year, where I juggle multiple marketing roles, including Social Media Manager, Video Producer and Host, Copywriter, and more. My work spans a wide range of responsibilities, focused on ensuring our brand’s message is consistently and effectively communicated across various platforms. 

Each day for me is a mix of creativity, strategic thinking, and hard work to keep Adspective’s messaging on point and its audience engaged. 

What excites you most about working with AI-assisted virtual product placement? 

I think it is how it blends technology and creativity. As someone who handles both the strategic and creative aspects of marketing, I find it fascinating to see how AI can be used to integrate virtual products into content in a way that feels natural and still respects the viewer’s experience. It’s not just about placing a product—it’s about telling a story that resonates with audiences on a deeper level, but still making your ad work. 

What are some unique aspects of Adspective’s technology that set it apart from competitors? 

What sets Adspective’s technology apart is the ability to process large volumes of content fast and provide detailed, actionable insights on where and how to place ads. Our VPP technology isn’t just about placing a product in a scene—it’s about understanding the context, the audience, and the emotional impact of that placement.  

That’s our UVP. 

Allowing content rights holders to maximize the advertising potential of their films and creating new revenue streams in ways that are both groundbreaking and respectful of the viewer’s experience. That’s what truly distinguishes Adspective from other players in the market. 

What are some of the key technologies and tools you use daily, and how do they contribute to the development process? 

In my daily work, I rely on a variety of tools to manage my diverse responsibilities. For social media management, I use platforms like NapoleonCat to schedule posts and monitor engagement. For video production, I work with Davinci Resolve and Audacity, which allow me to edit and produce high-quality video content. As a copywriter, tools like Grammarly and ChatGPT help me refine my writing, ensuring it’s clear and compelling. 

For graphic design, I’ve been using Photoshop since their first edition (I’m that old) to create graphic assets that align with our brand and look good. There are many tools but these are my choice to get things done. And of course, I use Google Analytics to track the performance of our site and campaigns to make data-driven decisions, also recently I’m testing Surfer SEO and Ahrefs to enhance our SEO approach. 

Can you describe a challenging problem we face in the industry? 

One of the major challenges we face in the marketing industry is the increasing difficulty of capturing and retaining audience attention. With the flood of content on social media, it’s becoming harder to stand out and make an impact. In my opinion, this happens because audiences are growing smarter and less tolerant of traditional advertising tactics. 

That’s why we focus on creating content that not only grabs attention but also provides value. Whether it’s through engaging video content or fun copy, our goal is to connect with our audience on a deeper level, beyond just selling a product, and of course entertaining! We’re always exploring new ways to do things and adapt but usually, the answer is to educate and entertain in your own way based on a clear tone of voice. 

How does Adspective support your professional growth and development? 

Adspective provides me with a unique opportunity to wear multiple hats, which is invaluable for my professional growth even after 20 years of doing it. I’m constantly learning and honing my skills across different areas of marketing, from social media to video to event planning, and even sales!  

The company also encourages continuous learning by providing access to resources and pushing for a collaborative environment where I can share ideas and learn from my colleagues. This has been a great way to help me stay up-to-date with the latest trends and technologies through talking directly with our engineers, that way I can bring fresh perspectives and new ideas to our marketing strategies. 

What is the relevance of collaborative culture, especially when working on interdisciplinary projects like this one? 

Collaboration is crucial, especially in a role like mine where I’m involved in so many different aspects of marketing. Working closely with colleagues across different departments, whether it’s the tech team to understand our AI solutions or the sales team to align on messaging, that’s how we ensure that our marketing efforts are cohesive and effective. 

Interdisciplinary projects require input from multiple perspectives to make it happen. Here, we encourage you to share your point of view, positive or negative. It helps to understand each step we take from multiple angles. 

How do you see the future of AI-assisted virtual product placement evolving, and what role do you think Adspective will play in that future? 

Virtual product placement is quite promising, it offers endless possibilities for personalization and audience engagement. I believe Adspective will be at the forefront of developing countries and the MENA region driving and setting new standards for how brands interact with their audiences. 

Doing what we do, integrating products into content in a way that enhances rather than disrupts the viewing experience will become more and more valuable as audiences demand more from their interactions with brands. Our commitment to combining technology with creative storytelling will ensure that we continue to lead the way in the advertising field. 

What advice would you give to aspiring developers who are interested in working in the industry? 

For those looking to break into the industry, my advice is to be versatile and open to continuous learning. The landscape keeps changing, and being adaptable is key. Whether you’re interested in AI, marketing, video production, or graphic design, having a broad skill set will make you invaluable to any team. 

Also, don’t be afraid to take on multiple roles or projects that push you out of your comfort zone. The experience you gain from wearing different hats will not only make you a better problem-solver but also give you a unique perspective that can set you apart in a competitive field. 

You can find more about Marcos on his LinkedIn profile which is where he spends most of his time